The campaign was a strong showcase for the creative use of AI in OOH and DOOH. We paired stock photography of real locations with AI imagery I created, blending the two seamlessly.
Working in Weavy and building our own internal workflows, we used Nano Banana 2 for all AI imagery, with Kling 3.0 Turbo and Seedance for motion.
The prompts began as handwritten briefs. As the project developed, I set Claude up with my writing style and prompt structure, which allowed for more detailed prompts and much greater creative control.
As AI becomes more widely accepted in design and animation, I’m excited to take on many more projects like this one.
Next projects.
(2016-25©)
