Expedia

Expedia

Introduction

While working at creative agencies Nomad and Tower 28, I was responsible for versioning creative assets across multiple DOOH locations in six different countries, delivering hundreds of assets — all under one cohesive brand vision.

Year

2025

Industry

Logistics & Supply Chain

Scope of work

/

Social

/

DOOH

Platforms

Website, Social, Presentation

Introduction

While working at creative agencies Nomad and Tower 28, I was responsible for versioning creative assets across multiple DOOH locations in six different countries, delivering hundreds of assets — all under one cohesive brand vision.

Year

2025

Industry

Logistics & Supply Chain

Scope of work

/

Social

/

DOOH

Platforms

Website, Social, Presentation

Challenges

Challenges

Starting a project with strong, pre-approved assets is always a great foundation, but working across multiple sizes, lengths, and languages at once inevitably creates workflow bottlenecks.

To optimise workflows, I strip projects back to their core and build custom templates and file structures. This approach enables me to work efficiently across multiple assets simultaneously.

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

This is a placeholder description for the project image or video

Final thoughts

Final thoughts

The project was a success, with over 50 unique assets delivered across multiple countries — all within just two months.

When working on projects with large-scale deliveries, it all comes down to effective workflow management and streamlining asset production.

KALondon®

KALondon®

KALondon®

(2016-25©)

KALondon®

Have a project in mind?

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© 2025 KALondon® Studio

Let’s talk.

Tell us about your project—whether it’s motion branding, social content, or video edits.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

KALondon®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s motion branding, social content, or video edits.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

KALondon®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 KALondon® Studio

Let’s talk.

Tell us about your project—whether it’s motion branding, social content, or video edits.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Whether you need to bring your brand to life, elevate your content with motion, or create scroll-stopping visuals, I am here to help.

Whether you need to bring your brand to life, elevate your content with motion, or create scroll-stopping visuals, I am here to help.

KALondon®

KALondon®

Studio

Studio

Studio