To support the campaign on social, I edited five long-form and fifteen short-form pieces. The idea was to show how much effort goes into creating a great cinema ad by telling the stories behind the story.
All of the behind-the-scenes footage was captured on location during the shoot in New Zealand.
We had a rough idea of the stories we wanted to tell beforehand, but once the footage came in, we were able to refine them into something much stronger.
The cinema ad was a huge success, and the behind-the-scenes content I created played a key part in driving social engagement.
Next projects.
(2016–26©)
